Brands I've Worked With
AMEXAmerican Express
YUMYum! Brands
HDFCHDFC
PHPizza Hut
TBTaco Bell
KFCKFC
RReynolds
GGlucernaAMEXAmerican ExpressYUMYum! BrandsHDFCHDFCPHPizza HutTBTaco BellKFCKFCRReynoldsGGlucernaWe help individuals and brands build stronger businesses and scale smarter through advanced marketing analytics, strategic thinking, and high-impact execution.
AMEXAmerican ExpressYUMYum! BrandsHDFCHDFCPHPizza HutTBTaco BellKFCKFCRReynoldsGGlucernaAMEXAmerican ExpressYUMYum! BrandsHDFCHDFCPHPizza HutTBTaco BellKFCKFCRReynoldsGGlucernaUpmarkets was built to reimagine marketing by bridging the gap between data-driven strategy and real-world execution. We don't just run campaigns; we build performance systems designed to drive measurable growth, optimize every marketing dollar, and scale sustainably.
Marketing Consultant
With 10+ years of experience across marketing, analytics, and performance, Harman helps businesses turn marketing into a measurable growth engine. His experience spans leading organizations including American Express and Yum! Brands, where he worked at the intersection of marketing strategy, data, and commercial performance.
Through Upmarkets, he works with individuals, startups, and established brands to build and scale growth through performance marketing, advanced marketing analytics, Marketing Mix Modelling (MMM), measurement, and data-driven marketing strategy. His portfolio includes work across global brands such as Pizza Hut, KFC, Taco Bell, Reynolds, Glucerna and more, delivering marketing and analytics solutions across multiple international markets.
The focus is simple: combine strategic thinking, rigorous analytics, and hands-on execution to help businesses make better marketing decisions and drive sustainable growth.
Turn marketing budgets into measurable customer growth across Meta, Google, and alternative social channels.
Outcome — Better acquisition efficiency, stronger campaigns and measurable returns.
Build a brand people understand, remember and choose.
Outcome — A clearer market position and a brand built around the right customer.
Turn business goals into a focused marketing plan.
Outcome — A practical roadmap for where to invest, what to do and how to grow.
Turn marketing data into decisions, not just dashboards.
Outcome — Understand what is actually driving growth and where your marketing investment is working.
Building and scaling direct-to-consumer eCommerce brands from the ground up with robust commercial frameworks.
Outcome — A fully functional eCommerce engine with scalable unit economics and marketplace presence.
Conversion rate optimization and user experience enhancement for digital properties.
Outcome — Higher conversion rates and seamless user journeys from click to checkout.
Deep dives into live performance audits, meta ads scaling, and advanced spend-to-sales curve modeling.
Comprehensive performance review across ₹22.26L total spend. Identified scaling opportunities in sales campaigns (yielding 1.65x ROAS), diagnosed upper-funnel efficiency gaps in webinar funnels, and restructured creative tier allocations for maximized conversions.
An interactive curve-fitting tool built to solve the channel budgeting problem. Fits a Hill/logistic response curve per channel, projecting sales, average ROAS, and marginal returns live to determine precisely when channel spend hits diminishing returns.
We don't look at marketing channels in isolation. We connect strategy, data, and performance into a continuous loop to understand what is working — and compound growth over time.
Defining commercial foundations, customer positioning, and capital allocation frameworks before a single dollar is deployed.
Deploying precision campaigns, structured ad accounts, and high-impact digital experiences across performance networks.
Implementing rigorous tracking, econometric modeling (MMM), and multi-touch attribution to decode true performance.
Continuous iterative refinement, budget reallocation, and creative testing to maximize ROAS and scale profitably.
Connect with our team to discuss how advanced marketing analytics and data-driven strategy can accelerate your brand's trajectory.